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Group745
Group745
Group745
Group745
Group745
Group745
Budweiser - Dwyane Wade's Last Swap
17/09/2019
Advertising Agency
New York, USA
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Credits
Brand
Agency / Creative
Media
Production
Post Production / VFX

In the four-minute film, Budweiser surprises retiring NBA star Dwyane Wade with jersey swaps from five people he’s most impacted off the court. Wade stands at centercourt as these five people, one by one, come forward to tell Wade about how he’s changed their life. Each new story becomes more emotional and more personal for Wade, culminating with his own mother surprising him. The video ends as each person presents Wade with a jersey to swap. And while not everyone has an actual jersey, they all bring something emblematic of Wade’s impact. His mother, for instance, gives the church robe from her first service as a pastor at the church he bought for her when she got out of prison. We leave Wade stunned and show him how his legacy is much bigger than basketball.