This campaign for HSBC UK is led by a 60-second hero film called ‘Mind Your Business’ starring comedian Richard Ayoade in his third outing for HSBC.

The film features Richard delivering a rousing monologue to the nation. It begins on a park bench, with Ayoade reading a business newspaper, telling a dog peering round the newspaper to mind its own business. Richard then travels the length and breadth of UK, seeing how businesses that are open to new ideas, open-minded and open to new places and markets are best set to thrive. He finishes at the White Cliffs of Dover with a rallying cry that being open is good for business.

The work ran throughout the UK across TV, Print, OOH, Digital and social as well as via a podcast sponsorship.