Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof.

That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’, which calls on sponsors to stop bastardising football shirts.

Indeed, in an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards.

And, with the help of VCCP, they’ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by unsponsoring them – relinquishing the front of shirt space they’re entitled to as part of their role as title sponsors.

Paddy Power - Save Our Shirt

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