International Committee of the Red Cross needed to give visibility to the huge effort made by families that are seeking their missing relatives.

The campaign aims to break the prejudice of those typical static image of relatives posing with a missing person’s photograph. People believes the only thing relatives do, is just wait.

The campaign shows those typical images of people posing with their relative’s photo, but for the first time, is the disappeared person who is telling their family’s struggles, problems and stories.

this campaign is full of true testimonies and real stories, shows that sadly reality goes beyond fiction.

A 90-second film, and 4 30-second versions, went on air across Facebook, Instagram, Twitter, and YouTube in the whole world.

Red Cross - Detras

CREDITS

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