Google: Your Plan Your Planet

2019. 72andSunny

Your Plan, Your Planet is a platform that shows how we can extend the life cycle of products, as well as reduce food, water, and energy waste — instilling circular-economy values in generations to come. Using facts and insights from the California Academy of Sciences and the Ellen MacArthur Foundation, we curated and illustrated an overview of easy lifestyle adjustments. Drawing users in with charming animations and compelling interactions, we gamified beneficial actions like changing light bulbs, taking shorter showers, and reusing products. Big change can come from small actions. Together with Google and 72andSunny, we were able to make those actions add up.