Kids demand attention all the time, but parents simply can’t give it to them due to their busy lives. That’s where we saw an opportunity to fix both problems at once by adding a shelter dog to the family. In one hand, the fun keeps going at home while, in the other, a dog can be saved and have a new life. We did it by partnering with Paws4you.org, a non-profit pet rescue organization based in Florida, that visualizes a world where pets are safe from the threat of euthanasia and live fully in the comfort of loving homes, enriching the lives of those around them.