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Group745
Group745
Group745
Group745
Group745
Group745
Illinois Council Against Handgun Violence - Most Dangerous Street
09/09/2019
Advertising Agency
Chicago, USA
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Credits
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound

Most Dangerous Street is a walk-through, week-by-week visualization of Chicago’s gun violence on one street. Guided by emotional audio accessed through the campaign mobile site of victims’ families telling their stories, you are surrounded by laser beams, each representing a victim of gun violence. When you cross through beams, projections display details of the victim, bringing life to the data. People were encouraged to take action through a mobile site dedicated for the SAFE Act. An important piece of legislation needed to get funding for economic development in neighborhoods most affected by gun violence.


The outdoor location was in the heart of Chicago to maximize exposure to legislators and voters. As people were impacted by the experience, they were encouraged to take action with an onsite digital tool to pressure their representatives.


We sourced data from the Chicago Police Department and news and media outlets, and consulted with the University of Chicago Crime Lab to create a walk-through installation of the gun violence problem with the most accurate and real-time data.