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According to a recent Refinery 29 study commissioned by Gatorade, “Girls In Sports”, girls are dropping out of sports at 1.5x the rate that boys do by age 14. By age 17, more than half of girls will quit playing sports altogether. Female athletes need more heroes – who are female.That's why Gatorade has been on a mission to show girls the power they get from sports. If we can keep girls playing, we can change that dropout stat. And then, we can continue to change even more than that.

Ahead of arguably the biggest women's sports competition of the year, our campaign brought together soccer great Mia Hamm, current soccer super-star Mallory Pugh, and one of the most famous poems ever “Oh, The Places You’ll Go!” by Dr. Seuss, creating a breakthrough film. Most importantly, the people who mattered most - teen female athletes and girl youth sports organizations - heard us and helped propagate the message across social media.

Gatorade - Every Day is Your Day

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