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Group745
Group745
Group745
Group745
Group745
Group745
Alzheimer Research Initiative - Remember me
09/08/2018
Advertising Agency
Düsseldorf, Germany
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Credits
Agency / Creative
Production
Production Service

With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Forschung is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.