Released in conjunction with National Gun Violence Awareness Day, Method Studios collaborated with Droga5 Creative Directors Oriel-Davis-Lyons, Gustavo Dorietto, and Director Simon Burrill on the graphic and politically-charged campaign “Don’t Look Away.” Looking for a fresh approach to bring awareness to the current gun violence epidemic in the US, Method Studios Creative Director and VFX Supervisor Warren Paleos helped design an animated sequence showing rows of bullets falling like bodies as soundbites chronicle the shocking ways gun violence destroys communities and families every day. We created CG imagery of guns firing and metallic bullets lined up like dominos, we also created the 3D environments and extended what was shot on set and the end tags to help make this poignant spot more impactful.