Most cars are designed for the average-sized man and mainly tested on male crash test dummies. As a result, women are less safe and more likely to get injured in a car crash. In fact, they are 71% more likely to be injured and 17% more likely to die.

But not when it comes to Volvo. They have gathered real-world data since the 1970s to learn what happens during a collision — regardless of size or gender. This has made Volvo cars equally safe for all people.

So, we thought: what if we could use this data to make all cars safer for women?

We collected all of Volvo’s safety research. And made it available to everyone in a digital library consisting of data from more than 43,000 collisions and 72,000 people. For the first time ever, anyone could download the research and learn how it has led to some of Volvo’s most innovative safety systems. To make the data more human, we gave the numbers a face and created a global campaign that showed how this injustice affects women in a personal and direct way.

Volvo - The E.V.A Initiative

CREDITS

Erik Torell

Therese Engberg VFX Production

Laerke Herthoni

Rasmus Videbæk

Linda Öhlund

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