With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting winter misery.

The campaign, devised by Havas and produced by RSA, encapsulates the distress we are all subject to when arriving in the office in the winter months by personifying the effects wind, rain and snow take on our physical appearance. Havas creatives, Diogo Abrantes and Chico Barrera, comment, "Lemlift is all about helping people during winter. We wanted to play with that. We worked together with This is Felo and Big Buoy on characters that are the embodiment of a horrible winter commute, but dialed-up to eleven."

Whilst these characters add an all-too-real humour to the spot, the hero cast member is prominent: an animated Lemlift pack complete with arms, legs and an upbeat personality. Designed in a collaboration between post-production companies Big Buoy and Smoke & Mirrors, we see the character bound energetically about the scene, offering vitamin C goodness to an office caught in ‘rain, wind, or perhaps even snow’, as the general mood seems uplift.