Every day, dogs die from a lack of canine blood. This critical shortage exists for a very simple reason, people don't know their dogs can donate blood. Donate With A Mate is designed to raise awareness and more importantly, to get owners comfortable with their four-legged friends donating blood. So, Pedigree® partnered with the Red Cross and the Australian Animal Blood Bank to create the world's first human and canine blood donation service where they could donate side-by-side, keeping a reassuring eye on each other.