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Uber - Determination
21/08/2019
Post Production
Los Angeles, United States
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial

The new film produced by Anonymous Content focuses on the rideshare company’s ongoing commitment to supporting their driver partners. Concepted and produced by the in-house Uber Creative team and directed by Johnny Green, Uber has launched 'What Moves You, Moves Us' as a celebration of Uber drivers' grit and determination. It focuses on the rideshare company’s ongoing commitment to supporting their driver partners through updated in-app features.


Starting with the simple idea, Uber’s Creative team collaborated with Johnny to bring 'What Moves You, Moves Us' to life in a powerful, heartfelt and visceral style. The campaign will air in local markets across the U.S.


Told from the perspective of Uber’s driver partners, the films employ a natural, cinematic documentary style that captures the simple observations of drivers’ real lives and their communities.