Since opening its doors in Australia in 1959, McCann has been guided by a simple philosophy: Truth Well Told.
Truth Well Told is our network's 103-year-old motto. We believe in it. We seek the Truth in everything we do. We use Truth to help our clients' brands play a meaningful role in people's lives.
McCann has evolved into a new-generation hybrid agency where creative and media have again fused in a digital era to deliver an offering that clients are finding hard to ignore.
Our business has been shaped by the ever-changing needs of our clients, so that we now offer end-to-end solutions: from strategic and creative services, media planning and buying, analytics, search, digital and data, to content strategy, production and management - we deliver creatively brave and strategically insightful work that generates game-changing results for our clients.
We pride ourselves on being an agency with the entrepreneurial spirit and leadership of an independent creative shop, backed by the world's largest agency network. We feel this is something pretty special, and like to think of it being in the sweet spot between a local independent and a global network powerhouse.
In short, we are a unique, thoroughly modern creative agency, with over 200 years of advertising history.