delineate is a research and insights firm working exclusively with marketing and communications teams. We help solve complex communication problems using the latest techniques in research and analytics.
We specialise in three main areas: authentic audience and market insights; original research-based content; and evidence-based measurement and analytics.
No matter how tricky your client brief, our proprietary approach allows you to cut to the chase in three precise steps: define, design, deliver.
How we help
authentic audience insights
eliminate the guesswork – understand what makes your audience tick and identify campaign territories
original research-based content
from killer stats to full through leadership research – give your content marketing an insight injection
measurement and analytics
prioritize and target the right audiences, test messaging and creative – prove impact of media and campaigns
Our story – cut to the chase
You don’t have time to search for that data or read all those reports . Time has always been against us but now we drown in more and more data. Getting to the exciting part, the insight, the evidence, that golden nugget, has never been more important. In the 1920s silent movie audiences were much the same. They didn’t have time for reading lots of dialogue, they wanted action. And so studio executives would often order directors to “cut to the chase”. Get to the bit that people want to see! We feel the same. We want to cut through the jargon, through the distractions, and through the clutter. We want to help you to cut to the chase.
There’s no better example of someone who understood the concept of cutting to the chase than performer and creator Harold Lloyd. His ability to thrill audiences with his feats of physical daring is a spirit we replicate in our own work (although there’s a lot less hanging from clocks or chasing moving vehicles). At the heart of our work is the desire to delight. We do it by getting straight to the challenge and acting to achieve results. We cut to the chase.
How we work
define
You need someone to listen to your business challenges. Really listen. Our consultants are experienced and cross-discipline and know the questions to ask. We get straight to the heart of the issue.
design
All clients are unique. We mean it. Each challenge gets a fit for purpose, no fuss solution right for you. Everything we design can be executed at pace ensuring you get what you need before it’s too late.
deliver
You need a partner that delivers. We are that partner. Our focus is on outcomes, not outputs, giving clear, actionable advice allowing you to cut to the chase.
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