Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Carat UK

Carat UK

Media Agency

10 Triton Street, Regent's Place

NW1 3BF

London, UK

Telephone: +44 (0) 207 430 6000
E-mail: stuart.newman@carat.com
Website: http://www.carat.com/uk/en/

5

Followers

0

Recommendations

2.3K

Views

Welcome to Carat, the world's leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions.

OUR VISION
Media convergence is removing the barrier between the point where brands engage with consumers and the point where people transact with brands. This makes the contribution of media to business growth more direct, visible and measurable.

Our ability to unlock this value is collaboration; with our Dentsu Aegis Network partners, with other agencies and with media and technology companies. This is built on our history as the largest independent global media agency, and Dentsu Aegis Network’s unique single-P&L operating model. This platform gives us the ability and agility to tap into the expertise of the entire network quickly and effectively to answer any brief or challenge, and take responsibility for the whole of a brand’s media ecosystem. 

This has enabled Carat UK to win more than 150 awards and £500 million worth of new business in the past three years, and helped us become the fastest-growing global media agency, consistently ranked #1 by RECMA within their Qualitative Agency Evaluation of 44 local markets.

Specialties

OUR SERVICES
In the new era of media, there are many more channels and marketing models to choose from.

BRANDED CONTENT
We design, plan and execute bespoke on and offline branded content platforms and productions as part of wider integrated communications strategies.

BROADCAST
We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.

CONSUMER INSIGHT
We use our proprietary, market-leading consumer behavioural survey, CCS, alongside a variety of other data sources and research tools to create client-specific insights. We provide sophisticated market analysis and strategic recommendations, including industry and geographical segmentations.

CRM
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems. We create personalised, targeted experiences that start multi-channel conversations between brands and consumers.

DATA
We recognise that the successful use of data can transform a modern media campaign and we specialise in finding new ways to harness data to deliver business value to our clients. We work with our sister agency, iProspect, to develop market-leading tools and services.

DIGITAL
We place digital at the core of all our campaigns across Bought, Owned and Earned media. We have teams of specialists who focus on the delivery of excellence across all aspects of the medium, further supported by our sister agency, iProspect.

DIRECT MARKETING
We have pioneered the use of analytics to improve the effectiveness of our direct response campaigns. We are currently focused on developing tools to optimise the allocation of performance budget across all digital channels, such as display, PPC, SEO and affiliates.

EXPERIENTIAL
We specialise in fresh thinking to develop effective activation platforms that inspire and engage consumers.

GOVERNMENT MEDIA
Our core scope is the implementational planning, negotiation, purchase, management and reporting of the government’s paid-for media across all relevant channels.

MARKETING CONSULTANCY
We conduct comprehensive brand and marketing analysis and strategy, including modelling and reporting.

MEDIA INVESTMENT
Working alongside Amplifi, the media investment arm of Dentsu Aegis Network, our goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio . Amplifi operates across three distinct areas of specialisation: Investment, Global Media Partnerships and Programmatic buying (AMNET). Amplifi uses the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.

MOBILE
We design, plan and produce complex and bespoke mobile applications and games, facilitate partnerships with key players, and build mobile commerce solutions, often leveraging the support and expertise of our sister agency, Isobar.

OUT OF HOME
We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.

PLANNING
We use our unique Convergence Planning approach to deliver comprehensive ecosystem plans that integrate influential channels, effective content and valuable experience across Bought, Owned and Earned Media.

PRESS
We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.

PRODUCT PLACEMENT
We plan and negotiate authentic, long-term partnerships and placement based on brand values and the wider integrated communications strategy.

SEARCH
Working with our sister agency iProspect, the global market leader, we act as a centre of excellence for performance-based digital media. We deliver advanced performance marketing programmes including analysis, commitment and optimisation.

SOCIAL
We design, create and manage fully integrated social media platforms, online PR strategy and campaigns, with the ability to analyse, monitor and optimise online presence and reputation. We create multi-channel social ‘war rooms’, enabling our clients to respond at the right time, in real time.

STRATEGY
We place strategy at the heart of our real-world planning approach. Our experienced team have designed a unique approach – called Convergence Planning – to help clients navigate their way through an increasingly complex media ecosystem.