For over 40 years, the British Arrows have celebrated the very best commercials and film that the British ad industry has to offer.

In that time much has changed. Our name for instance. When we started in 1976 we were called London Television AdvertisingAwards. But by 2011 you were as likely to be watching award-winning film on a mobile, laptop or tablet, as you were your TV set, so we changed to the BritishArrows.

In the old days we were all about TV and Cinema commercials. Today the show has long form content, online films and integrated campaigns at its very heart.

While a good deal about the awards has changed, some things haven’t. We still celebrate the biggest and best ideas. Real work, for real clients, that real people have seen and loved.

We still attract the best judges, with our leading creatives, producers and directors joining forces with the most innovative clients around, to form a jury whose opinions people respect.

The ad industry is changing minute-by-minute, day-by-day. It’s what makes it such an exciting place to be. But ultimately, great ideas and great film will never go out of fashion. And neither will the British Arrows.

Since 1976, British Arrows has been championing, awarding and celebrating the innovation, bravery and artistry of moving image advertising. For over 40 years, we have been honouring the agencies and production companies responsible for producing outstanding British advertising campaigns, as well as the true craftsmanship behind the creation of award-winning commercials. In that time, technology and media have changed beyond all recognition but talent, dedication, innovation, and professionalism have never gone out of fashion. It is these skills that we will continue to focus on, honour and support wholeheartedly.