Our team is growing and we are looking for an expert in all things paid social, and performance. If creating audience funnels and building ad campaigns is something you can do with your eyes closed across all available social platforms – this role may be for you. We’re looking for someone with a proven track record in social performance + driving brand salience. You will have experience outside of just Meta & TikTok ads and know your way around a pixel, tag and the conversions API.

Key Responsibilities:

●      Social Media Advertising Strategy: Develop and execute comprehensive paid social media advertising strategies across various platforms, including TikTok, Meta (Facebook and Instagram), LinkedIn, Snapchat, and other relevant digital channels.

●      Campaign Planning and Execution: Plan, launch, and manage paid social media advertising campaigns from concept to execution, ensuring alignment with marketing goals, target audiences, and budgets.

●      Ad Creative Management: Collaborate with creative teams to develop engaging ad creatives that resonate with the target audience and adhere to platform-specific guidelines.

●      Budget Management: Effectively manage advertising budgets, optimising spend to achieve maximum ROAS while monitoring daily, weekly, and monthly performance.

●      Pixel and Conversion API Implementation and Tracking: Ensure proper pixel implementation on websites and apps, tracking key events, and setting up conversion tracking accurately.

●      Performance Optimisation and Reporting: Regularly analyse campaign performance, generate insightful reports, and make data-driven optimisations for continuous improvement.

●      A/B Testing: Conduct A/B tests to optimise ad creatives, copy, and landing pages for better campaign performance.

●      Stay Updated: Stay up-to-date with industry trends, algorithm changes, and emerging platforms to leverage the latest opportunities.

Qualifications:

●      Bachelor's degree in Marketing, Advertising, or a related field (Master's degree preferred).

●      Proven experience (4+ years) in planning and executing paid social media advertising campaigns, including TikTok, Meta, LinkedIn, Snapchat, and other digital channels.

●      Previous agency work is desirable

●      Strong understanding of pixel implementation, event tracking and proficiency with Conversion API setup and management is essential.

●      Exceptional analytical skills with a demonstrated ability to interpret data and make data-driven decisions.

●      Budget management experience with a track record of achieving positive ROI.

●      Excellent communication, presentation and project management skills.

●      Detail-oriented, highly organised, and able to meet tight deadlines.

Desired Skills:

●      Certification in social media advertising platforms (e.g. Facebook Blueprint, TikTok Ads Certification, etc.).

●      Experience with programmatic advertising. 

●      Familiarity with marketing automation tools and CRM systems.

●      Knowledge of SEO and SEM best practices.

●      Creative problem-solving skills and ability to think outside the box.

●      Experience working in a fast-paced and dynamic environment.

●      Pride yourself on attention to detail and bring that through in all aspects of your work.

How to Apply:

Please send your CV, cover letter to luke.wilson@tbwa.com.