Global Director of IA Marketing
Marketing
New York, USA
Office: Remote and On-site
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About
Framestore is home to award winning visionaries working across film, episodic, advertising and the digital realm. We are looking to hire a well-connected, passionate, and accomplished marketing professional to join our Integrated Advertising (IA) team.
The Global Director of IA Marketing will be responsible for PR and communications for the division. They will provide proactive, forward-thinking ideas to build and maintain strong brand awareness and differentiation to both clients, employees and future employees. They will ensure that all messaging is on brand and in a Framestore tone of voice.
They will be responsible for developing a strategy for IA marketing across our sites in London, NYC, LA and Chicago, ensuring that key internal stakeholders are consulted and engaged. The successful candidate will ideally already have a good profile and existing network within the advertising community.
This is a full-time staff role with benefits and working on a hybrid work model with some days in office and some days remote, ideal candidates will be based locally in New York with the flexibility to travel as the role requires.
Responsibilities:
- Overseeing marketing and communications strategy for Integrated Advertising including
Press and social media plans for projects
Content ideas for social media stories and activations
Profile for individuals including judging, speaking and other opportunities
Liaising with suppliers on marketing opportunities eg. 3rd party PR or speaking opportunities
Building relationships with key journalists and publications
Strategizing with the different teams on upcoming marketing opportunities
Liaising with the wider marketing team regarding upcoming work and opportunities
Liaising with the sales team about noteworthy jobs and events
Evaluating opportunities for Presentations/Talks
Working across award entries strategy
Helping to support recruitment activities
Working across internal communications
Job requirements
- Effective communicator who is able to maintain credibility with both internal and external stakeholders
- Able to anticipate and lead client perceptions of our creative products and provide clear direction to our sales teams
- Ability to collaborate effectively with the wider marketing team and other departments within Framestore
- Capacity to manage multiple responsibilities seamlessly
- Successfully train educate, develop, lead and manage junior members of the team in order to enable them to support the marketing of our creative products
Excellent writing and editing skills to create compelling copy are essential, including the writing and approval of press releases and other materials
Highly organized, detail and deadline-oriented
Confident with web design/HTML, social media APIs, Adobe creative suite tools (Photoshop experience preferred)
Experience in the VFX/advertising/TV/Film/content production space
Demonstrated ability to manage social media and public relations programs for a company
Proven track record of listening and engaging with the online community and acting as a representative for company with clients and external contacts
Experience managing and writing awards submissions
Ability to negotiate and problem solve for a desired outcome