- You’ll be responsible for conceptual, technical and content copywriting across all integrated channels, taking in press, OOH, direct mail, email, display, web, social and film.
- You’ll also partner up with designers and art directors on an ad hoc basis for larger campaigns (across EMEA).
- You’ll bring to the role a solid background in digital and direct advertising across a wide range of sectors and brands – some experience in financial services would be ideal. Your book will be full of big ideas and copy-led work, with well-crafted headlines, longer copy ads, integrated conceptual campaigns, CRM & eCRM comms for B2C & B2B, digital campaigns and film. Some of these will have picked up some awards along the way.
- You’ll be able to demonstrate a strong grasp of direct response principles and have an awareness of the requirements for creating advertising (and spotting opportunities) in a heavily regulated sector.
Being a native English speaker and writer you’ll also have the ability to transcreate copy into German, refining your approach to fit with the nuances of that market.
- Being a native English speaker and writer with the ability to transcreate copy into German
- Be a creative thinker who challenges briefs and the status quo
- Dedicated to producing creative and effective copy that changes people’s attitudes and behaviour
- Be a self-starter who just cracks on and gets the job done
- Have a solid understanding of different media, the role each one plays and how copy flexes to maximise each one’s strengths
- Excellent organisational skills, superb timekeeping and a desire to never miss a deadline
- Exceptional attention to detail and able to check his/her own work with their superb proofreading skills
- An exemplary grasp of grammar and punctuation
- Be able to get under the skin of a brand’s tone of voice and consistently write in that voice
- Present your work to clients with strong arguments for why you’ve done it the way you have
- Keep any eye on what competitors are doing
OTHER INFO TO KNOW:
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