Emma directs Swatch’s latest banging global campaign film for their BIG BOLD collection and Swatch x BAPE collaboration. The line celebrates authenticity and uniqueness all over the world, and the film is an equal tribute to a colourful world and both brand’s bold heritage. Emma wanted to craft a campaign film that would reflect Swatch's colourful and vibrant brand. In visualising this, the cast was essential. Their BIG BOLD editions are an homage to diversity, and a shout out to all the big personalities out there. In celebrating authenticity and uniqueness all over the world, the cast of this film played a key part of bringing to life the brand message of the campaign.