Obsession is a new erotic thriller on Netflix themed around sexual desire and secrecy. So to launch the show, we partnered with the famous erotic boutique Coco de Mer to open a sex shop in the heart of London’s Soho. The only way you could pay for sex toys was with secrets.

To connect the sex shop with the Netflix show, we created bondage-themed packaging for all of the sex toys on display.

We worked with Japanese Shibari Bondage expert Lorna Gay Copp to create a series of unique suggestive packaging. Each one of our products was seductively tied up in bondage knots using silky red cord. 

We packaged over 3000 products from vibrating cock rings to bejeweled nipple tassels.

Each product also featured a playful tag with a product description inspired by the dialogue from the TV show.