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Don't Accept Whatever
08/09/2023
Production Company
Johannesburg, South Africa
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Agency / Creative
Production

Never ever accept whatever. Castle Lite didn’t. Neither did Katlego.

For those who really love their draught beer, there’s no room for compromise. No room for warm brews or ice-cream what–whats or sloppy yoh’s Castle Lite accepts nothing less than perfection, in their beer and their creative partners. Which means the match made with Promise and Spitfire Director Katlego Baaitse was … perfect.

In the hunt for the ultimate extra cold draught, Katlego introduces the “legendary draught critic”. Through a series of quirky scenes, we follow our draught critic as he’s subjected to beer after beer that’s just … whatever. With beautiful styling and wardrobe, nuanced direction and exquisite comedic timing, Katlego lovingly leads us to the pinnacle of draught beer.

All underpinned by an amazing original score by Audio Militia which begins with a Western theme, moves into an energetic Tarantino-inspired track before ending with SA’s second national anthem: the iconic Sister Bethina. Because it’s Castle Lite. And you must never ever accept whatever.

Castle Lite didn’t. Katlego never does. And neither should you. So maybe it’s time you called Spitfire. No more ice-cream what-what.

Credits

Client: AB-InBev Castle Lite

Brand Director: Colleen Duvenage

Marketing Manager: Michelle Hewitt

Brand Manager: Brad Raasch

Agency: Promise Group

Executive Creative Director: Marc Watson

Creative Director: Nic Kostouros

Art Director: Mphela Mamabolo

Copywriter: Lufuno Mavhungu & Obakeng Rapoo

Account Director: Pleasure Matlapeng

Account Manager: Megan Davids

BUD: Ashleigh Oosthuizen

Producer: Santa Asbury

Production Company: Spitfire Films

Director: Katlego Baaitse

1st Assistant Director: Cameryn Clarke

Casting Director: Kevin Gray

Accounts: Khazi Mthethwa

Executive Producer: Liesl Lategan

Producer: Baleseng Makola

Production Manager: Relebohile Thianye

Cast Coordinator: Hloni Ntsooa

Production Assistant : Tapiwa Nyamayawo

BTS Videographer: Nathi Nkosi

Production Intern: Dylan Buchatler

DOP: Jono Kyriakou

Focus Puller: Mandisa Macloed

Loader: Mamelo Hlongwane

Key Gaffer: Dave Howe

Best Boy Lights: Ryan Tucker

Spark: Joseph Malele

Spark: Wandile Dlamini

Key Grip: Gerrit van Zyl

Best Boy Grip: Thabelo Kholoane

DIT/VT: Scott MacBeth

DIT/VT Assist: Sanele Maimela

Sound: Ruan de Wilzin

Art Director: Wayne Smith

Props Master: Jasmine Snaith

Props Assistant: Tiaan Enslin

Art Assistant: Kath Hayward

Art Driver: Nhlanhla Siwundla

Art Assistant: Renier Hattingh

Driver Assistant: Happy Pooe

Driver Assistant: Stan Dube

Extreme SFX: JP v.d Merwe

Pack Specialist: Trudi Badenhorst

Packs Assistant: Bradley Wooldridge

Wardrobe: Melissa Henderson

Wardrobe Assistant: Heidi Hungwane

Hair & Makeup: Lynn Kennedy

Makeup Assistant: Justine Habana

Makeup Assistant: Lihle Mdletshe

On Set Medic: Neo Makola

Unit Manager: Steve Watchorn

Unit Assistant: Siphiwe Banda

Genie Operator: As per Dave

Catering & Craft: Imbiza Catering

Post Production

Post Producer - Ed van Blerk

Sr. Editor - Ryan Norwood-Young

Online Artist - Michael Langer, Mirna Stevanovic

Special thank you to Mgarimbe

Cast

Thabo Beer Critic: Mothusi Magano

Young Thabo: Earl Abrahams

Sports Fan: Dwayne Vorster

Baron Barman: Bernard Badenhorst

Hipster Bar Lady: Mandisa Nduna

Ice Skater: Gareth Echardt

Ice Skater: Cayleigh Smith

Hero Bar Man: Phumzile Keswa

Hero Bar Friend: Shawn Ntuli

Hero Bar Friend: Thembekile

Hero Bar Friend: Lebo Langa

Hero Bar Friend: Richard Ndlovu

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