senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Coachella Immersive Experience
07/09/2023
Production Company
Los Angeles, USA
0
Share
Agency / Creative
Production
Editorial

For Coachella 2023, Tool worked with Virtue Worldwide to activate an immersive experience for Coke Studio on the festival grounds. At a moment when artists travel from all over the world to perform in person for their fans, we partnered with the only artist who defied space and time in order to show up. Enter Yameii Online, a metaverse music artist and social influencer. And instead of once every weekend, Yameii took our virtual stage with her friends, every 5 minutes. Or in other words, approximately 600 times over the course of the festival.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0