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Group745
Group745
Group745
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Group745
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We are Living Offerings
07/09/2023
Advertising Agency
Mexico City, Mexico
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In 2022 we discovered that Mexican people had a different mindset as we valued what reallymattered: being closer to our loved ones and giving ourselves the opportunity to live again trips,concerts, and experiences, being conscious of what was lost.In Victoria we have reinvented the Day of the Dead for years and this year wouldn’t exception.We discovered that our deceased loved ones not only come to visit us on November 1 and 2 astradition dictates, but we keep them alive by remembering all the good things they left in us: theirgestures, their passion for something, rituals, and teachings.In the Mexican culture we found the answer, they believed that the deceased souls usedhummingbirds to cross over to the world of the living guided by the smell and color of theCempasuchil flower, therefore, we use these elements to give life to our communication.

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