History isn’t a static timeline that stops at the present day. It’s an ever-evolving collection of stories. Every moment that we think of as “history”, was once thrillingly current and new. Nowhere is this more evident than Wimbledon: the most prestigious tennis event on earth. Their story began in 1877 and they’ve been making headlines ever since. From newspapers, print and broadcast, through 24hr-rolling news and into the online era. Their greatest moments have shared space with the moon landings, the ascent of Everest and the invention of the World Wide Web. And as new championships throw up new heroes and new stories, they’ll continue to do so. Through this unique lens, we aspired to create an awe-inspiring launch campaign, with stories for all ages. An obsessively craft-driven trailer, posters and online content that represent Wimbledon’s ongoing pursuit of greatness.