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I am trans. Real coming out stories
07/09/2023
Advertising Agency
Warsaw, Poland
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Agency / Creative

On June 17, 2023, on the day of the Pride Parade in Warsaw, a real coming out letter written by a trans kid to their parents appeared on the front page of Gazeta Wyborcza - the most opinion-forming daily newspaper in Poland. The letter referred to a podcast created by Storytel Original: „I'm Trans, Real Coming Out Stories”, in which trans people talked about their coming outs with parents.

The Podcast and the print that advertised it, were created as a part of several-month-long campaign 'We, the parents', the purpose of which was to stop the hate campaign that the right-wing ruling party intended to carry out against the transgender community. The campaign reached over 20 million Poles, the world's media, such as the Washington Post or The Independent, wrote about it, and the US State Department intervened in defence of Polish parents and their transgender children. As a consequence of all these actions, the rulers cancelled their already prepared hate campaign.

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