senckađ
Group745
Group745
Group745
Group745
Group745
Transfhermarkt
07/09/2023
Advertising Agency
Bogotá, Colombia
0
Share
Credits
Brand
Agency / Creative

On www.transfermarkt.com, the world's largest football transfer and stats site, you can search for Messi, Ronaldo, Mbappé and all players; but apparently, for this platform, female players are not considered part of them, because they don't exist on it.  

Aguila, the official sponsor of Colombian football, believes in the joy female talent inspires. That’s why, to give the visibility they deserve, a way to put them the spotlight, right in the place where least expect it: their own advertising banners. 

We created banners with their stats using the same layout the same information and even the same colors of the interface, so they were completely hidden in it. Each time that managers, directors, and fans all over the world visit the platform they can see the football female players too. 

And when these banners were clicked on, they found something else: Hermarket.co, a platform created by us, which gathered the real-time statistics of the female players. Now everything that they do on the field will be visible on our site.