At Farmers, we believe that important things aren’t worth compromising. Things like your insurance, and in this case, wedding DJs. This :30 commercial communicated to our audience that they can choose both quality and savings with Farmers insurance, without having to sacrifice one for the other. 

Our spot depicts a beautiful wedding ceremony that gets interrupted by a streaming service ad – the result of compromising on their wedding DJ. Our familiar and established Farmers brand spokescharacter Professor Burke delivers our anti-compromise message highlighting the benefit of choosing Farmers, before stepping in to save the day. Professor Burke is portrayed by Academy Award-winning actor, J.K. Simmons. 

This commercial was part of our larger, multichannel, new brand campaign, including TV, digital and social executions that depicted various other relatable life situations and unfortunate consequences of compromise. Prior to production, the “Wedding March” spot and all the other deliverables went through extensive testing with focus groups so we could learn what messaging and scenarios best resonated with our audience. And as a result of that, when we shared “Wedding March” online, we received comments saying that the same thing actually happened to someone they knew. One person even responded and posted a video of a similar interruption happening during their wedding march – proof of the relatability and resonance of the commercial.