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Virgin Holidays - The World Is Your Playground
16/08/2019
Music & Sound
London, UK
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The new Virgin Holidays brand campaign ‘The World Is Your Playground’ encourages customers to view the world with a sense of wonder, playfulness and openness. The idea links key Virgin Holidays destinations to popular ‘play’ themes.

This is underpinned by a hero TVC that shows someone riding a vintage muscle car down the Big Sur as if it was a skateboard, while carousel horses glide along the beach in Barbados; and places the Las Vegas strip inside a pinball machine, with giant paper boats in the San Francisco bay.


Music Search and Music supervision by Radford Music. Music track Andy Williams 'When You're Smiling'


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