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The Garden of Hell
07/09/2023
Advertising Agency
London, UK
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Agency / Creative
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Animation

DIABLO IV is the next chapter in Blizzard Entertainment’s genre-defining action-role-playing game (ARPG) series.

Eleven years have passed since the launch of Diablo III, the last installment in the series. To ensure success when launching Diablo IV, we need to connect not only to gamers who know and love the series, but a new audience of gamers who haven’t played Diablo games before. It’s crucial to establish credibility amongst ARPG affinity gamers by demonstrating why Diablo IV is the de facto ARPG due to its best-in-class world building (storytelling, deep game lore, gothic universe) and action-packed freedom (exploration, progression, character customisation).

At its core, Diablo IV is about the Eternal Conflict. A constant war between good and evil, angels and demons, where those caught in between suffer the most.

This struggle between good and evil is something that has been represented in art for centuries, where one piece stands out above all others in its portrayal of these three elements.

A Diablo reimagining of The Garden of Earthly Delights by Hieronymus Bosch. Taking the world-famous triptych that depicts heaven, hell and earth, and giving it a darkly gothic twist to highlight the story of Diablo IV. Showing everyone what’s coming in the next chapter of the battle between good and evil.


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