Aldi is different from most supermarkets. Mainly because they don’t sell brands. They believe pretty, polished logos shouldn’t make things cost more. Their mission is to help people spend less. And that’s been their ethos since 1913.

They’ve democratised the food people eat, but we thought it was time to try the clothes they wear. Why? Because even though inflation is at an all-time high, and the UK is experiencing a cost of living crisis, big sportswear brands are ripping people off by charging more than ever. So, we decided to do something about it.

The brief was simple: Disrupt the sportswear market by highlighting how expensive and inaccessible it’s become. Oh, and have some fun along the way.