Challenge
Uncommon created a new app, Yellow Sticker Cookbook, designed to help those needing to shop in the reduced section of supermarkets, due to the increased cost of living. MassiveMusic were tasked with soundtracking the app's launch film.
Approach
We needed to find something driving and determined, offbeat and unexpected, but not too upbeat, given the scenes of food poverty which were present in the film.
Solution
We licensed a track from the MassiveMusic catalogue for this launch film, full of glitches and energy, to highlight this passion project created by Uncommon CX Studio. The app itself went on to be showcased on D&AD, Medium, LBB, Campaign and Design Week, to name a few publications.
More information on the Yellow Sticker Cookbook can be viewed here: https://www.lbbonline.com/news/the-yellow-sticker-cookbook-is-an-easy-way-to-help-you-find-a-meal-in-every-deal
