Do you know what it takes to be a professional athlete or a small business owner? The campaign 'For the Unsung Champions' highlights these heros. It takes sacrifice, dedication and hard work but not all champions get the attention they deserve. The campaign is for the Unsung Champions - the barber whose shop has been in your community for generations, the local restaurateur whose service goes go above and beyond, or independent coffee shop whose barista always has smile to share.