How to prevent financial drama?

Life insurance, as a type of family financial protection in case of death, critical illness, or permanent disability of the insuree, is often considered unneeded. For that very reason the task was to illustrate the likely financial dramas in the event that something happens to us, and we have no insurance.

The Croatia Life Insurance campaign was inspired by drama.

The campaign portrays the potential financial dramas acted out by dramatic personae in the likes of Ulysses, Hamlet, and Romeo and Juliet. Those characters, featuring as protagonists in outdoor advertising, reveal their hardships and give a warning to those still reluctant to obtain life insurance.