senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Life Sentence
07/09/2023
Advertising Agency
Dublin, Ireland
0
Share
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Licensing

**It’s the Most Wonderful Time of the Year – Andy Williams**

We wanted the music and sound design to echo and enhance the sense of repetition captured in the visuals. “It’s the Most Wonderful Time of the Year” presented the ideal track for a number of reasons. A staple of Christmas playlists for over 60 years, the iconic lyrics are in stark contrast with the plight of the dogs used to churn out puppies each and every year. The more the chorus is repeated throughout the film, the more the music begins to distort and signals to our audience that something sinister is lurking behind the scenes. For the reveal that each puppy came from the same mother over numerous years, we decided to cut the music completely and have the tune whistled by our offending puppy farmer. In that way the track provided the perfect counterpoint, as the harsh reality of puppy farms is laid bare for the audience.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0