​In recent years there has been an increase in the number of cases of STIs around the world and the most common cases can be detected by a simple urine analysis.

That is why we created PEEBOARDS, an impactful campaign that reinvents street marketing to reach young people in an innovative and direct way with awareness messages about STIs in a precise context and moment. 

As every day in Madrid, dozens of people, mostly young individuals, are fined for public urination, we created hidden messages that appear when they come in contact with urine, using special water-repellent technology. Each message carries a call to action, informing people that detecting an STI is as easy as peeing. ​