​Directed by Armoury London’s Sidney Van Wichelen, the commercial combines in-camera trickery, CGI and post magic to bring the fantastical cartoon world of Aunt Helga to life. The spot continues to riff on the “I own this/IONOS” line introduced in the launch campaign, but refines the brand message further, emphasising IONOS’ premium and expert services. Snappy editing and camera angles, coupled with more intricate graphic tech sequences, visually reflect Aunt Helga’s – and therefore IONOS’ - professional know-how and their ability to step in and “own” the web and design problems that can plague small businesses, creatives and digital agencies.

The new work consists of a TV commercial underpinned by digital marketing. It builds on the resounding success of last year’s launch campaign which was made by branding agency NOMAD, creative production studio Armoury London and advertising agency 2050 London. ​