​In Finland we have this iconic thing called Niksi-Pirkka. A cultural phenomenon that has existed in Pirkka Magazine since 1974, sharing life hacks for the nation. But as you may have heard, print is somewhat dead. Introducing: TikTok. We took the dusty ol’ Niksi-Pirkka outside its comfort zone and brought it to the demanding Generation Z who see through a brand’s bull before you can say ‘fellow kids’. To crack the code on how to build a relevant community on TikTok, our Pirkka Hacks guy was born…​