Imagine biting into your favourite burger. We bet you pictured yourself holding it with two hands. For the millions who live with limited upper arm mobility, the simple act of eating a burger is not the most inclusive one. In 2020, we partnered with McDonald's to create a specially designed case that makes it easy for you to hold your burger with one hand. Because we believe that the simple joys of life should stay simple for all.

Now in its 3rd year, the EatQual journey continues and moves the conversation from equality to normalization. The film is a story of a girl who lives with upper arm mobility and her world is no different from ours. To navigate through her life effortlessly, she has her own little hacks to help her in everyday moments.

Empowering and inclusive, the film champions our belief that we are all equal.