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Group745
Group745
Group745
Group745
Group745
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See The Signs #ShareTheLoad
07/09/2023
Advertising Agency
Mumbai, India
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Agency / Creative

The film makes men realise that unequal sharing of load is negatively impacting their relationship over time.
It’s a heart wrenching film in which a father shows his most vulnerable self to his daughter but is unable to explain the cause of the strange distance in his marriage, his sensitive and empathetic daughter is moved to tears and tells him that mom has been giving and giving for so long, that maybe now she’s just given up. She then articulates this state as ‘Silent Separation’.
This makes the father realize that he ended up taking his wife for granted.
The man has a moving introspection and he apologizes to his wife and requests if they can start over with a commitment to be an equal partner.
At the end of the film Ariel urges men to See the Signs of ‘Silent Separation’ and #ShareTheLoad.

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