2degrees has long been fighting for fair to offer New Zealanders great value right from their very beginning, and having the best prices for mobile, broadband and businesses is part of the brand’s DNA. Which is why they are taking people back to the year historians say was the worst in human history – 536 AD – where, amongst other things, like plague, there was no 2degrees. The goal? To show how things, as dire as they were, could have been made marginally better if 2degrees was around to deliver great value.

To produce this TVC campaign, we worked with some really old paintings, and some of the nation’s most celebrated comedians, and the campaign reimagines what people might have been thinking in 536 AD if telco services had been around back then.

The result is some light-hearted fun and a breath of fresh air – two things we could all do with a bit more of right now.