2degrees has been fighting for fair since their inception, delivering great value mobile, broadband and business deals to the fair people of New Zealand. The business lives and breathes fairness; it is a part of the brand’s DNA.

To make 2degrees’ Fighting for Fair message clear – and in some ways inescapable, we took our Value for the Ages campaign to the streets of New Zealand’s biggest cities by creating the Alternative Art Tour - a journey through time, misery and great value. Mini-art galleries set in bus stops, offering commuters an interesting 2degrees-themed allegory to listen in on during their bus rides. What’s more? The Alternative Art Tour rewarded those who tuned in with some free data to join them on their ride.

We worked with Laura Daniel, one of New Zealand’s most beloved comedians to unpack the “hidden” meanings contained within historical artworks. The result? A light-hearted and oddly rewarding tale to make the daily slog to and from work a tad more interesting.