When it comes to finance, numbers can feel downright scary—especially in the current economic climate. Even for those who are the most savvy with their personal finances, the wildly fluctuating numbers we’re seeing today make it difficult to know the right thing to do. For their new brand campaign, NerdWallet wanted to help quell consumer anxiety by positioning themselves as the trustworthy source for financial expertise. So who better to partner with than Sesame Street’s own Count von Count, the iconic character who has educated generations of children about numbers? Like Sesame Street, NerdWallet exists to provide information, education, and guidance in an approachable way. So when The Count and a Nerd (NerdWallet expert), two of the world’s most optimistic number enthusiasts, get together on a New York City stoop, all of a sudden the conversation about today’s financial climate becomes a little less daunting and consumers are left with more confidence to make smart decisions with their money.