During 2022’s Miami’s Art Week, Hudson Rouge helped Lincoln pull off a piece of performance art of its own: we launched a pretend fragrance called ‘Coastal Mornings’ to draw attention to Lincoln putting digital scents into their future vehicles. 

It was a massive undertaking, involving an army of influencers, a faux boutique, a launch spot, artisan-blown bottles signed by Serena Williams, and of course, Serena herself.

All the details and photos are attached as supporting info. There is also a link to the faux launch commercial on its own. (And yes, that’s Serena as the VO).