​To promote new Mercedes Benz T-Class van, we turned Warsaw MB headquarters into a giant, interactive equalizer. The ambient lightning of the new T-Class can express any emotion. To prove that, we scanned the internet and reflected current mood of Poland using T-Class lightning adopted to MB office building.

​Using extensive Internet monitoring tools provided by Brand24, we measured the dynamics of social emotions visible on the Internet day after day during the campaign period (October 28, 2022 - November 12, 2022). These data determined the change of lighting colors in the MB Polska office building, located on one of the busiest car routes in Warsaw. Thanks to social media and PR support, our installation (which went by the name Nastrojowe kolory Polski) hit a massive 31M media impressions. The new T-Class recorded a 200% sales increase.​