The most valuable influencers are reserved for global brands with huge budgets; for a local brand like Poker, being next to them is impossible. So we decided to break the rules of influencer marketing, by enlisting the best friends of the country's most famous celebrities; Our new gang is not renowned, but they are always with them, regardless of their fame; so, we enlisted Andrés Lopez (Jbalvin's BFF), Daiky Gamboa (Karol G's BFF), Ivan Ceballos (JuanFer Quintero's BFF), and many more, achieving outstanding results thanks to the content they made alongside their best and famous friends, always with a Poker.