Lincoln launched its new 2023 Corsair SUV in this spot entitled “Dreams of Neon.” It features an actual neon artist, Olivia Steele talking off camera about her experiences creating neon art, as we witness the 2023 Corsair vehicle taking her from her studio to an installation site in the desert. The subject of light, electricity and energy is an apt metaphor for the plug-in hybrid energy of this new vehicle, and the colorful palette of the spot is augmented with a kind of ‘Stranger Things’ retro vibe, courtesy of a track by French synthwave musician Perturbator entitled ‘Hard Wired.’