senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Letting Go
06/09/2023
Branding and Marketing Agency
New York, USA
0
Share
Agency / Creative
Production
Post Production / VFX
Editorial

The timing couldn’t have been better, in August, Serena Williams teased a new piece of film content with Lincoln on her instagram, depicting her behind-the-scenes, radiantly pregnant. And just hours later, she announced the birth of her second daughter, Adira River Ohanian.

‘Letting Go’ was shot last month in Miami by rising Dutch director Judith Veenendaal. It depicts the feeling of using the new semi-autonomous driving feature Lincoln BlueCruise, using a flashback memory of Serena as a young girl, learning to float in the ocean for the first time, trusting in the buoyancy of the ocean, and letting go of her instructor’s hand.

Serena will drive her nearly 17M followers to this piece, living on YouTube, and running in Lincoln social channel as well as airing on addressable regional Broadcast TV.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0